Tamara Popović, known by her stage name tam, is a Serbian singer and songwriter. She completed her education at the Sixth Belgrade Gymnasium and graduated from the Faculty of Dramatic Arts in Belgrade with a degree in management and production in culture and media. She began her professional music career in 2019 with the release of her debut single "Kako Treba", which she wrote and composed herself. She continued to gain recognition with subsequent singles like "Na Holdu" and "Sve Dalje". In 2021, she released her first EP titled "Refleksija", featuring tracks such as "Ne Pričaj o Nama" and "Talas". She is known for her unique style, blending pop, electropop, and underground influences.