Raised and college-educated in the Philadelphia (PA) area, Andrew
Frankel focused his efforts primarily in brand management at the Hasbro
and Mega Bloks toy companies during his burgeoning career. His passion
for toy and media synergy has presented consistent opportunities in
driving public exposure for projects, implementing and understanding
effective marketing campaigns, and reaping the rewards of licensed
tie-in programs.
With his infamous squinting smirk, the wide-eyed Andrew worked on-set
as an extra on the picture
Alien Terror (1989)
produced by his cousin,
Robert A. Harris. His ensuing summer
work with the Virginia-based Demaine Vickers Advertising Agency (1994)
as assistant for a regional Chevrolet commercial, confirmed his
compatibility for the on-set and post-production environment.
In 1993 Andrew involved himself with studio work as a news reporter,
anchor, writer, camera operator, editor, TelePrompTer and audio
operator for "UTV13 News Digest" at his alma mater. His excitement for
the field of broadcast journalism led him to pursue an internship at
the local WB affiliate - the Philadelphia evening newscast "Inquirer
News Tonight" (1996).
Having moved to Los Angeles at the onset of 1997, Andrew sought out
acting experience, on-set production (Evolution Film & Tape and InCue
Productions) and pre-production development with WKR Productions,
creating miniature models for
Godzilla (1998) and the James Bond
thriller
Der Morgen stirbt nie (1997).
He worked seamlessly with efficient, professional teams and learned the
importance of respecting and trusting talented crews. His work in front
of the camera included extra work on the TV show
Babylon 5 (1993), various
commercials and uncredited appearances in the features
Jagabongo - Eine schrecklich nette Urwaldfamilie (1998)
and Stadt der Engel (1998).
By the end of the year Andrew had moved to Cincinnati to work at the
Kenner toy company and was promoted to the Hasbro Toy Group
headquarters in Rhode Island (1998) to hone his efforts on feature and
toy-line hybrid properties. His exciting stint at Hasbro (1997-2003)
lead to exposure on significant media projects and product line
innovation and development including NASCAR, Jurassic Park, Batman,
Star Wars, Transformers, and GI Joe.
In 2001-2002 Andrew edited scripts for the entire season of the
Toransufômâ: Kârobotto (2000)
animated program on FOX Kids, and was credited as a creative consultant
on "Transformers: Armada" and several episodes of "Transformers:
Energon". He worked extensively with ReelFX in Dallas to create a
series of highly regarded TV spots and the direct to video/DVD CGI
feature
G.I. Joe: Spy Troops the Movie (2003).
He later assisted with story development and concept creation for the
sequel
G.I. Joe: Valor vs. Venom (2004).
In 2004 Andrew moved to the "great white north" in search of new
challenges in an emerging media market. He enlisted at the
entrepreneurial toy company Mega Bloks, where he spearheaded the
Dragons and Pyrates brands, serving as a creative consultant for the
CGI feature
Dragons: Fire & Ice (2004)
and as a key developer with Bardel Entertainment on the follow-up
feature
Dragons II: The Metal Ages (2005).
Andrew also approved and oversaw creative direction on several
stop-action/CG hybrid animation projects for the Dragons and Pyrates
properties developed by Studio Canalidea in Spain.
