Amrita was born in the Rao family on June 7, 1981 in Mumbai, She speaks
Konkani. She comes from a well to do Hindu family. Her dad owns an
Advertising Agency.
Amrita did not want to purse any career with Bollywood as she wanted to
graduate in psychology, which she eventually did.
No stranger to cameras and bright lights, she has modeled for
approximately 35 advertisements. Her first assignment was for Fairever
Face Cream. Amongst other assignments that got her noticed were
Hindustan Lever's 'Close-up' Cadbury's Perk, & Nestle Bru Coffee. Ken
Ghosh approached Amrita for his debut movie Ishq Vishq after seeing her
in the perk commercial, where she plays a hungry bride eagerly awaiting
the arrival of her husband on the religious occasion of 'Karva Chauth'.
Ishq Vishq was a world-wide hit and made her famous virtually
overnight. Amrita Rao is also a Brand Ambassador for D'Damas Gold
Jewellery, Parachute Hair Oil, and Miss Players Apparels.
Her other hit movies Masti (2004), Ich bin immer für dich da! (2004) and Vivah: Mein Herz bleibt dir treu (2006) added to her
popularity and stardom. While 'Pyare Mohan', 'Vaah! Life Ho To Aisi',
'Shikhar' 'Deewar' were average at the box office. So far she has won 6
awards, mostly related to her performances in 'Ishq Vishk' and 'Vivah'.
Barely 12 movies' old, she is already quite well-known for her skilled
performances and her dancing talent. Madhuri Dixit went gaga over her
performance at the Filmfare Awards 2007. Renowned artist M.F Hussain
chose her as his Muse and theme of paintings after Madhuri Dixit.
She also has a Telegu movie to her credit which turned out a huge box
office hit. She is fluent in English, Hindi, Marathi. She is passionate
about reading short stories. Allergic to spicy Indian food, she prefers
bland continental, and loves dessert such as Gulab Jamun
She has co-starred with Shahid Kapur, Zayed Khan, Shahrukh Khan, Vivek
Oberoi, Akshay Khanna, and Mahesh Babu.
A winner of the prestigious Dada Saheb Phalke Academy Award at the
young age of 25, Amrita Rao is all set for her successful innings at
Bollywood.
