UK-born Dennis Davidson's first introduction to
Public Relations came when he was recruited to the TV-Radio publicity
department at the Associated British Picture Corporation (ABPC) Group
in March 1968. Prior to that he had served as an assistant cinema
manager, starting in his home town of Chester.
The TV-Radio publicity department serviced the exhibition, distribution
and production interests of ABPC in London. These included the ABC
Theatre Circuit, Warner-Pathe Film Distributors and Elstree Film
Studios.
Davidson resigned this position, following the restructuring of the
distribution interests into MGM-EMI, to form Davidson Dalling
Associates Limited, as a specialist entertainment PR consultancy, in
August 1970.
Since that time, dda (the name was changed to dda Public Relations
Limited in 2003) has become the most successful entertainment industry
public relations consultancy operating on a global basis.
dda Group companies are now involved with event management, marketing
and creative services.
Davidson served on one of the six committees that formed New Labour's
Film Policy Review.
He is a Fellow of the Institute of Public Relations,the Institute of
Directors and the Royal Society of Arts, a member of the Academy of
Motion Picture Arts & Sciences, of BAFTA UK and LA, and the Variety
Club of Great Britain (he held the pro-bono position of Press Guy for
Variety Clubs International for a six year term).
Married to Janette Day, a film producer, Davidson has one daughter and
three sons.
