Straddling with documentaries, commercials, ad-campaigns, television
programming and feature films for over 30 years - Producer, Writer and
Director, Joy Augustine who hails from the picturesque state of Goa in
India, is a filmmaker in Mumbai's Bollywood Industry best known for his
Hindi feature films Goonj (1989) and Tere Mere Sapne (1996).
Joy traces his roots to theatre before moving on as an assistant to the
renowned documentary and wildlife filmmaker duo Naresh & Rajesh Bedi
(winner of the Green Oscars). Subsequently, he moved on to be the first
assistant director to Jalal Agha. He was also the associate director on
several ad-campaigns that included the Indian Railways ad campaign of
1985, which featured India's iconic ace sprinter P.T. Usha. Over the
years, Joy led and directed several commercials and ad-campaigns for
premier agencies like McCann Erickson, Creative Eye, Akva Marketing to
name a few - for leading Indian conglomerates Mahindra & Mahindra,
Godrej & Boyce Mfg. Co. Ltd. and others.
Collaborating with Sahara Media Communications Ltd, Joy headed a team
of innovators, to design and develop path breaking 3D cinematographic
components for television broadcast and programming; and is the
co-inventor of the technology (patent pending). Joy is notably credited
for identifying talented actors like Arshad Warsi, Chandrachur Singh,
Priya Gill, Simran, Vaibhavi Merchant , Aarti Agarwal, Karan Nath,
Howard Rosemeyer amongst others.
Joy has earned two nominations:
*Best Writer for Goonj (1990) at the Indian Filmfare Awards
*Best Debutant Director for Tere Mere Sapne(1996) at the Screen Awards
